CASE STUDY: SHILLING ROBOTICS
UPDATE:
As of September 2007, Schilling Robotics leads the
industry
in both sate-of-the-art robotic arms and ROVs.
Since its founding in 1985, Schilling Robotics has designed and manufactured teleoperated manipulator systems and associated equipment for both subsea and terrestrial applications. In the past several years, the company has increased its focus on equipment designed for subsea applications. After becoming an ALSTOM company (thus gaining access to new research and development funds), President Tyler Schilling saw an opportunity to use his company’s core strengths to enter the market for remotely operated vehicles (ROVs). He knew the formula for successful market entry would require both extreme specialization (to create innovative technical solutions) and complete integration of parts (to create a simple, reliable, and cost-effective product). He also understood the human side of creating a successful next-generation product: that Schilling employees and teams would, as never before, have to both specialize as subsystems experts and integrate for a total solution.
Schilling partnered with Outside Insights to build an organization-wide conversation to prepare for and succeed with the project. Beginning with an executive retreat, Outside Insights reiterated the core philosophies that lead to success at Schilling: innovation, quality, and customer service. That session was followed up with coaching for executives and managers and retreats designed to highlight the company's success elements and provide a chance to practice the behaviors that lead to success. Additional customized meetings were designed at key project junctures to support the integration of individuals and teams through candid conversations.
Schilling’s new ROV completed its first open-water test in March 2000, and has orders for units far beyond planned expectations. Outside Insights continues to work with Schilling Robotics to sustain its focus and alignment as the company continues to grow.
"I know only one formula for product success: deliver something that is clearly more desirable than any other alternative for our customers. Outside Insights has helped ensure that we have the kinds of teams who are prepared and understand how to do just that."
Tyler Schilling,
President, Schilling Robotics
